About Us
Built for B2B Leads

At TradeBridge, we understand the challenges building product and home decor manufacturers face when trying to connect with trade professionals. The industry has evolved, but one need has remained constant: a reliable source of high-quality leads. Manufacturers require a way to engage architects, builders, contractors, and designers who are actively searching for new products—and TradeBridge was built to meet that demand.
 

For years, the balance of influence in the professional-client relationship favored the trade. Before the rise of platforms like Houzz, Pinterest, and Instagram, homeowners relied on architects, builders, and designers for product recommendations. As digital discovery expanded, consumers took a more hands-on role in specifying materials and finishes, shifting traditional buying patterns.
 

Today, market dynamics have swung back toward trade professionals. Post-COVID economic uncertainty has made homeowners more hesitant about discretionary renovations, while industry pros remain key drivers of product specification with a steady volume of budgeted projects. Unlike homeowners—who specify a fraction of products once every 10-20 years—trade professionals make product decisions year after year, making them a critical audience for manufacturers seeking long-term success.
 

TradeBridge was founded to solve a fundamental industry gap: the need for a scalable, reliable way to connect manufacturers with trade professionals who are actively specifying products. Drawing from decades of experience working with building product brands at leading platforms like Hanley Wood/Zonda and Houzz, we developed a streamlined, data-driven approach to lead generation tailored specifically for the trade.
 

At TradeBridge, we go beyond marketing. We are problem solvers. We are connectors. We bridge the gap between manufacturers and the trade professionals who drive their business forward.
 

Your bridge to high-value trade professionals starts here.